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Positive PROformance

Positive PROformance is a health and well-being business founded by Christine Rossomondo. Christine wanted a modern, clean look to reflect her business and her essential message about healthy living. 

For the art direction, we chose a color palette that created positivity and energy, but also calmness. The logo was also created with a simple look that brought focus to the brand's name. To keep the modern look, I created a very minimal layout to the website, focusing and highlighting the major points. 

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